From Clicks to Enrollments. How C&S Helped Educational Platform LearnMat Generate More Qualified Leads
LearnMat is a forward-thinking educational company that offers courses to students preparing for MBA entrance exams like CAT, CET, NMAT, SNAP, GMAT, and CMAT. The company has helped over 2500 students achieve their academic goals across various locations in India. As an educational and professional courses provider, LearnMat faces various challenges. One of the primary challenges is expanding its reach to more students. With an increasing number of students looking to pursue higher education, the competition in the industry has become fierce. Educational companies offering entrance-based courses face the additional challenge of catering to a niche audience, which limits their reach.
As the world becomes increasingly digital, students are looking for online options for their preparation. This shift in student preferences has resulted in a growth in the online education industry. LearnMat needs to leverage digital marketing to expand its reach, generate leads, and convert them into customers. Another challenge that LearnMat faces is creating engaging content to capture the attention of students. The competition in the education industry is intense, and companies need to create compelling content that resonates with students to stand out from the crowd. Content creation requires expertise and resources, which LearnMat may not have.
Despite these challenges, the education industry, and MBA entrance-based companies, in particular, are experiencing tremendous growth. As competition intensifies, it becomes imperative for companies like LearnMat to leverage digital marketing and create engaging content to expand their reach and remain competitive.
The education industry is experiencing growth, but companies face challenges like expanding their reach, creating engaging content, and leveraging digital marketing. LearnMat needed to tackle these challenges to remain competitive and achieve its business goals, this case study highlights how it was accomplished.
LearnMat, like many companies in the educational and professional course sector, faced a variety of challenges in expanding their reach and generating leads for their services. One of the major challenges they encountered was the limited usage of social media channels, which were essential for reaching more people and generating leads.
Digital marketing was another area in which they lacked expertise, making it difficult for them to create and channelize content that would effectively reach potential customers. Additionally, they faced stiff competition in the market, as there were a number of other companies offering similar courses and services. The challenges of expanding reach were particularly acute for LearnMat, as they offered MBA entrance-based courses. This presented a unique set of challenges, as MBA entrance exams like CAT, CET, NMAT, SNAP, GMAT, and CMAT are highly competitive and require specialized knowledge and training.
Moreover, the market for such courses was rapidly expanding, with more and more students seeking out these services every year. This meant that LearnMat needed to constantly innovate and find new ways of reaching their target audience, even as the market continued to evolve and change.
Content creation and content channelizing are two major challenges faced by many companies in the digital age, including LearnMat. Creating engaging and informative content that resonates with target audiences is critical to attracting and retaining customers, but it requires significant time, effort, and expertise. LearnMat struggled to create high-quality content that could help it stand out in a crowded marketplace and engage potential students effectively. This not only hindered its ability to attract new leads but also made it challenging to build a loyal customer base that would recommend its courses to others.
Content channelizing refers to the process of distributing content across various channels, such as social media, email, blogs, and websites, to reach a broader audience. It involves understanding which channels are most effective for reaching specific target audiences and tailoring content to meet their needs and preferences. For LearnMat, content channelizing was a significant challenge as the company lacked the necessary skills and resources to create and distribute content effectively. This made it challenging to expand its reach beyond its existing customer base and generate new leads that could help the company grow. Without a robust content channelizing strategy, LearnMat struggled to keep up with competitors and establish a strong online presence that would help it attract new students and expand its business.
Clicks and Sales took some significant steps to improve LearnMat's lead generation through various digital channels. We started by analyzing LearnMat's traffic reports from various sources, such as Google Analytics, FB campaigns, and Instagram campaigns. After analyzing the limitations of paid lead generation ads on Facebook and Instagram, C&S identified the need for a multi-channel approach to lead generation.
C&S reviewed LearnMat's social media profiles and noticed the low level of engagement and the absence of remarketing strategies. To overcome these challenges, C&S leveraged its content creation and content channelizing services and created multilingual marketing campaigns in Telugu, Tamil, Marathi, Malayalam & Bengali.
To create the content, C&S followed a customized content creation process, which involved defining the readers' goals, product/service objectives, topic of the content, and tone of the voice. We also created video testimonials of existing satisfied customers and used them in the marketing campaigns. Through our expertise in content distribution, C&S utilized multi-site management and real-time content delivery methods to maximize the reach of the content.
Moreover, C&S applied digital marketing services to promote LearnMat's brand and services to a wider audience. We used SEO and digital marketing lead generation services to promote LearnMat's services through text and visual content. We also created a systematic process to explain all aspects of LearnMat's services, ensuring that potential clients knew what they were getting into.
Overall, C&S's approach to digital marketing, content creation, and content channelizing helped LearnMat in generating 1000 leads of interested students in a 90 day period, which was their initial target.
Sharing links of gated content: C&S leveraged gated content, such as e-books, whitepapers, and case studies, to attract potential leads. We created a strategy to share links to this content on social media, including LinkedIn, Facebook, and Twitter. By doing so, we were able to capture contact information from interested users and build their email marketing list.
C&S conducted social media contests and quizzes to increase engagement and build brand awareness. We created interactive campaigns that required users to engage with the content, such as by answering questions or sharing posts. By incentivizing participation with prizes or discounts, we were able to drive traffic to their website and generate leads.
C&S ran effective advertising campaigns on social media platforms such as Facebook, Instagram, and LinkedIn. We created visually appealing and compelling ad copies that targeted specific audiences based on demographics, interests, and behaviors. By continuously testing and optimizing the campaigns, we were able to increase their ROI and reach the target audience more effectively.
C&S leveraged live videos, webinars, and hangouts to educate and engage with the audience. We created informative and interactive sessions that provided value to the potential customers. By sharing their expertise and knowledge in their field, we were able to build trust and credibility with their audience, resulting in increased brand awareness and lead generation.
1145 qualified leads were generated by C&S in 44 days time
LearnMat was able to increase their sales quickly
With increased engagement at Social Channels, many referral and direct signups started for LearnMat courses at Enroll India
C&S was able to generate 1145 qualified leads for LearnMat in just 44 days, which was a significant achievement considering the challenges they faced. By leveraging their expertise in SEO, digital marketing, content creation, and content channelizing, we were able to create targeted campaigns in multiple languages that resonated with their target audience. These campaigns helped increase brand awareness and attract potential customers to LearnMat's website.
The increase in leads generated by C&S allowed LearnMat to quickly increase their sales, which was a key business objective for them. C&S's targeted campaigns helped to identify and attract potential customers who were genuinely interested in LearnMat's courses, resulting in higher conversion rates and increased revenue.
Moreover, by increasing engagement on LearnMat's social media channels, C&S leveraged its own website Enroll India to generate more referral and direct signups for their courses. By creating and sharing gated content, running social media contests and quizzes, and leveraging effective advertising, C&S was able to create a buzz around LearnMat's courses, resulting in increased interest from potential customers.
In summary, the outcomes achieved by C&S addressed the challenges faced by LearnMat, including low engagement levels on social media, a lack of targeted campaigns, and an over-reliance on paid lead generation ads. By leveraging our expertise in digital marketing, content creation, and content channelizing, C&S was able to generate qualified leads quickly, increase sales, and attract more customers to LearnMat's courses.
I've had the pleasure of working with the team at Clicks and Sales over the past few months. They came highly recommended by a colleague in the industry and I can say that they have truly exceeded our expectations.
From the very first meeting, their team took the time to understand our business, our goals, and our challenges. They provided a comprehensive digital marketing strategy that not only addressed our immediate need for lead generation but also had a long-term vision for growth.
Their expertise in social media advertising and content creation was evident in the quality of leads we received. We saw a significant increase in engagement across our social media channels and their multilingual campaigns were a game-changer for us. We were able to connect with potential customers in their own language, which resulted in more qualified leads.
Working with Clicks and Sales has been a great experience. Their team is professional, responsive, and truly invested in our success. We saw a quick return on our investment and we look forward to continuing our partnership with them to achieve even greater results.